Here’s how they differ. In traditional RTB, the program evaluates bid requests from advertisers sequentially — if Buyer 1 doesn’t meet the floor price, the request moves on to Buyer 2, and so on, until the floor price is met. The first steps towards RTB were taken with the introduction https://rtbreal-timebidding13455.weblogco.com/27830497/fascination-circa-pubblicità-digitale