Coca-Cola: Coca-Cola’s case study on brand name evolution can be a worthwhile case in point. It outlines the challenge of adapting to altering shopper preferences and demographics. The case study demonstrates how Coca-Cola continuously reinvented its brand name to remain applicable and succeed in the global market place. 4. https://zandertjvyk.newbigblog.com/35487596/the-ultimate-guide-to-case-study-solution