“We started to work on our packaging, and we understood that we needed to make something that wasn’t about becoming poured, but that may be eaten the way bottle water was,” Swanson claimed. “We developed an ergonomic package that customers would desire to drink outside of, and released in 2016.” https://waterinpaperbottle.video.blog/2025/02/26/gable-top-box-unveiling-gabletop-paks-sustainable-advantage/