SEO is an organic approach that focuses on optimising your website content, structure, and authority to improve rankings on search engine results pages (SERPs) naturally. It takes time but yields long-term results and cost-efficiency. Key elements include keyword optimisation, quality content creation, backlinking, and a user-friendly website experience. On the other hand, SEM is a... https://seo4businessgroup.com.au/seo-vs-sem-whats-the-difference-and-why-it-matters/